SNKRS Korea Launch

Created the visual toolkit for the identity of Nike’s SNKRS Korea Launch. Photos are placeholder and serve as proof of concept.

Team: Josh Yarbino, Monica Lasuradi

Afterpay

Inspired by Afterpay’s fresh new attitude, their visual system was updated and refreshed with a flexible type, layout, and expansive photo library. Maintaining their iconic mint and logo, combined with this new responsive system, Afterpay is not only able to help their users maintain flexible finances , but a flexible system as well.

Team: Andy Keating, Suyoung Yang, Jacob Hwan Lee

The Vinyl Factory

The Vinyl Factory is the world's foremost vinyl enterprise. Inspired by the resurgence of records, this rebrand aimed to elevate not only records, but The Vinyl Factory to a new level of cool and relevancy. Full motion reel HERE

29 Inns

29 Inns, located in Twenty-nine Palms, CA, celebrates their uniqueness, offering a one of a kind stop where individual adobe homes and cabins are available for one’s choosing. Combining desert retro with a touch of contemporary fun, this new identity aimed to rejuvenate the visitor through a whimsical and flexible branding system.

Transporation Equipment Network (TEN)

Created the logo and brand identity for TEN (Transportation Equipment Network.) Comprised of three of the biggest truck and leasing companies that partnered together, this was an opportunity to unify the teams and embrace a collective identity.

Team: Jesse Johanning, Dylan Mulvaney, Jacob Hwan Lee

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Hewlett Packard Rebrand

Concepted and created a new visual identity and brand guidelines for HP that reflects their spirit as a
positive leader of innovation. Projects include HP’s main brand identity, sustainability impact initiatives, and product storyboards.

Team: David Chathas, Katie Cutis, Jason Scheuermann, Avery, Mimi Jiao, Vivi Naranjo, Leeahnn Victorio, Johnelle Smith, Kelly Cousins

The New York Times

Concepted and storyboarded the campaign to launch NYT app’s biggest update in 16 years.

Team: Andy Keating, Justin Au, Donovan Brien, Chen, Garrett Mireles Longo (Motion), Jacob Hwan Lee (Motion)

Los Angeles Conservancy

The Los Angeles Conservancy is a nonprofit organization dedicated to educate, advocate, preserve, and revitalize the historic architectural and cultural resources of Los Angeles County. Inspired by the idea of celebrating not only the past, but future and Angelenos as well, this rebrand celebrates not only LA’s architectual achievements, but people and culture as well.

Market of Memories

Market of Memories is an online collective, taken in the form of a corner store, of submitted memories. Our market, Lucky California is a project dedicated to remembering moments of our multicultural childhood. Full demo here.

Team: Junie Jeong

Landscape Agency

How can these AR landscapes and invented stories influence human travel patterns?

Landscape Agency is an AR lens that uses machine learning and Snap pose models to generate invented landscape backdrops. The AR lens is trained on popular human poses in landscapes and landscapes attributes like waterfalls, purple skies, and many more. The lens generates a fictional landscape that pairs with the user’s pose.

Nicole Wang

Graphic Designer

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Contact

The Vinyl Factory